Woobi Play for Airmotion Labs2017 at Kilo
Woobi Play is an anti-pollution mask for children that filters at least 95% of dangerous airborne particulate matter (PM). The mask is designed with a playful, educational approach that transforms a professional grade mask to fit into a child’s universe.
The modular mask, suitable for kids from 6 years of age, comes disassembled with an educational manual that encourages kids and parents to put the parts together and build the finished product. The interaction helps to understand the product’s functionality and introduces a dialogue on pollution and protection. The different colored parts act as a simplifying tool to communicate around the product and allow kids to customize the mask the way they like it, giving them a sense of ownership.
Awards: D&AD, Good Design Award, G-Mark Japan and Design for Asia Award.Finalist at INDEX: Design to Improve Life 2017